DIO News
DIO unveils “Bibimbap”, part 3 of the online advertising campaign, “The Joys of Taste” series
Korea 20 Oct, 2020
- Introducing the ‘B-roll’ filming technique, creating a never-before-seen advertisement
- On the 9th, DIO (CEO Jinbaek Kim), a company leading the digital dentistry, unveiled the third episode of the online advertisement, “Bibimbap,” in ‘The Joys of Taste’ series.
DIO’s online advertising campaign, “The Joys of Taste” series is a series of advertisements designed to make you feel the joys of chewing food with a tasteful visual and ASMR that stimulates the salivary glands.
Because this type of campaign has never been attempted especially in the existing implant dentistry, it was evaluated as being very fresh when the first one was introduced in march and the second one in August, and both of these series reached more than 300,000 views.
The protagonist of the 3rd newly unveiled video is 'bibimbap'. The “Bibimbap” section shows the process of preparing colorful bibimbap ingredients. Bibimbap is one of the representative foods in Korea, and emphasizes the joys of eating delicious meals.
In particular, unlike the existing advertisements, the “B-roll” filming technique is introduced, so the video unfolds in a very entertaining way.
'B-roll' refers to a supplemental or alternative footage intercut with the main shot.
Since the video can be a bit boring if you shoot with only one composition, it has the advantage of showing a visual element in the middle so that the viewer can feel a fast and dynamic image.
Mr. Lee Yong-young, who is the head of the marketing team that planned the advertisement, said, “In the third episode of 'The Joys of Taste' we created a more high quality advertisement with a different shooting technique.” And added that “We will put all of its energy on producing videos that focuses on the visually of an advertisement and exact message delivery.”
On the other hand, ‘The Joys of Taste’ series can be seen on DIO’s official YouTube.(https://www.youtube.com/user/DIOHQ)