DIO News
DIO Corp., disclosed the new online advertisement, ‘Gustatory Delights’
Korea 17 March, 2020
- Dishes that are only dreamt of are vividly conveyed through visual display and ASMR.
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DIO Corp. (CEO: Jinbaek Kim), a leading company in digital dentistry, will introduce the first online advertisement of the year.
DIO, which has focused efforts on the traditional media such as local and cable TV channels thus far, will be focusing on the online media including YouTube and Facebook, etc.
through its online advertisement, ‘Gustatory Delights’. DIO is planning to further broaden its contact points between the patients in their 50’s, who have lost teeth,
and their children generations in their 30’s~40’s.
This ‘Gustatory Delights’, an online advertisement, is planned with the inconveniences experienced by patients who lost their teeth in their daily lives as the motif. As such, DIO will implement campaign to enable experiencing of the ‘Joys of chewing palatable food’ with focus on the visualization and ASMR that stimulates one’s appetite for such food, which the patient longed to try but was difficult to chew due to poor teeth health.
Mr. Min-Hoon Jang, a general manager of the PR team of DIO, emphasized that, “we planned the online advertisement to draw the attention of the audiences with outstanding aesthetic visuals and sounds, and deliver enjoyable messages connotatively over a short period of time with consideration of the characteristics of such advertisements,” and that, “we will continue to emphasize all our capabilities to make communication with our customers more accessible and convenient with focus on the social network services (SNS) in the future.”
Details of the online advertisement campaign of DIO Corp., ‘Gustatory Delights’, can be found through the official YouTube channel of ‘DIOnavi.(https://www.youtube.com/user/DIOhq)
